PPG 2022 Global Trends Book

Persona Joyous. Self-assured. Hyper-connected. Adventurous. The inspired group can’t be pinned down, either in terms of age range or physicality. This adventurous cohort isn’t afraid to stand up for their beliefs, but they do so by spreading joy, not negativity. They want to share and celebrate with their fellow inspired when it comes to consumption, with inclusivity and connectivity high on their list of demands. ARCHITECTURAL AUTOMOTIVE AEROSPACE CONSUMER ELECTRONICS