PPG 2022 Global Trends Book

Attitude Optimism. By far the most varied cohort. They range from Gen Z to Boomers, but despite the broad demographic, they have many unifiers – the largest being a vivacious appetite to embrace joy and optimism. Optimism isn’t uncool – it’s rebellious, and in times of uncertainty it’s a brave choice. 2021/2022 GLOBAL COLOR AND DESIGN TRENDS 51