PPGVOC_856514_2023_GLOBALBOOK_Digital

5 OUR UNIQUE APPROACH TO COLOR AND FORECASTING There is a uniqueness to PPG’s forecasting expertise in that we use a fact-based approach to identify color direction for more surfaces than any company in the world. From automotive to architectural; consumer electronics to aerospace; industrial to packaged goods, the benefit is that every industry informs the other. Our color stylists analyze exterior and interior commercial and residential colors, styles and textures in advance, and produce hospitality market insights for architects and builders to create spaces for luxury, comfort and impact. Our annual forecasting workshop is the culmination of months of research and customer intel that provides a truly global, validated palette of color direction. Despite hosting a fully virtual event, we preserved and enhanced the integrity and collaborative nature of our exclusive process. 11 COUNTRIES | 35 STYLISTS | 8 MAJOR BUSINESS SEGMENTS | MORE THAN A CENTURY OF EXPERTISE